AIMPLAS has developed an innovative digital totem that simulates the digital passport for plastic products, which will be mandatory for marketing products in the European Union.
Companies should start implementing it from 2025 to adapt to its likely entry into force the following year, although the exact date is not yet known. This tool provides consumers with essential information about the traceability, materials, recycling, and carbon footprint of the products they purchase. Additionally, this solution developed by AIMPLAS officially demonstrates that plastic products comply with all European regulations.
As an example of what this digital passport will entail, the totem includes examples of supermarket ice cream packaging, reusable cosmetic packaging, a recycled plastic pencil holder and a toy house, which, in addition to being made with at least 90% recycled plastic, aims to educate about sustainable habits and respect for nature.
Packaging and toys are framed within the priorities defined by the European Commission’s Joint Research Centre for the Sustainable Products Ecodesign Regulation.The totem, designed as an interactive screen with code and label readers, allows users to visually and intuitively explore the information that these products could present in their future digital passports.
It integrates detailed data about the product’s life cycle, from its origin and manufacturing process to its material components and recycling options at the end of its useful life, as well as its impact on the carbon footprint. With this demonstrator, AIMPLAS aims to raise awareness among the industry and consumers about the importance of having verified and accessible information that promotes more responsible and circular consumption.